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DELIGHTED BY Desserts Launches Refreshed Brand

DELIGHTED BY Desserts Launches Refreshed Brand

Thursday, July 25th, 2019

I love hummus, and I absolutely love dessert. Never in my life would I ever believe I’d come across the two together in one little tub. Until literally today. DELIGHTED By Desserts has apparently been around since 2015, and I somehow missed the original dessert hummus hitting market shelves (my time in Japan has kept me away from this intriguing creation). And it seems the Shark Tank-featured company is doing a brand refresh, just in time to catch my eye.

Makenzie Marzluff, Founder, Delighted By“We have grown, evolved, and trusted the process to lead our brand to this place of a pure and intentional refresh,” stated Founder Makenzie Marzluff.

According to the press release, Founder and Chief Breath-Taker Makenzie Marzluff was one of the original dessert hummus category leaders, pioneering a new way to think about both hummus and dessert. The company strives to thoughtfully connect and consciously listen to consumer feedback on a daily basis. Insights from these past few years have helped influence the brand refresh, such as:

DELIGHTED By Desserts has a fresh new look for its brand that's prepped and ready to catch consumers' eyes

  • DELIGHTED BY Dessert’s purpose of inspiring people to spread their glitter with bold and vibrant, new colors and a colorful unicorn will pop up on all packaging
  • An evolution from dessert hummus to simply just dessert, DELIGHTED BY Desserts
  • Refinement of true applications: dips, spreads, or with a spoon
  • Improved names like Edible Brownie Batter vs. Brownie Batter Hummus to help celebrate the applications

In addition to the refreshed visuals, DELIGHTED BY Desserts is also launching a new brand tagline. “Be delighted by doing all things with love” not only embodies who DELIGHTED BY Desserts is, but also how the company chooses to show up in the world.

Now if you'll excuse me, I need to add to my hummus shelf. Deli Market News will keep you up-to-date on all specialty foods news.