The toasted freshness of quality bagels made conveniently right at home, now that’s something your shoppers are looking for. Einstein Bros. Bagels® is making its famous bagels more available than ever as it taps Walmart nationwide.
“Through our collaboration with Walmart, we can now offer our iconic, fresh bagels inside Walmart stores across the country so consumers can experience craveable, fresh-from-the-oven bagels from the comfort of their homes,” said Ernie Mattin, Head of Consumer Packaged Goods, Einstein Bros. Bagels. “We take bagel innovation seriously in our bakeries, and we are proud to offer that same fresh-baked bagel experience at home, ensuring everyone can have a taste of America’s best bagels. Our Take & Toast™ Bagels have no artificial flavors, colors, preservatives, or high-fructose corn syrup, making them the best off-the-shelf option to get your bagel fix almost anywhere in the United States.”
Einstein Bagels teamed up with the big-box brand to bring its innovative Take & Toast Bagels to more than 3,500 locations nationwide. According to the release, the bagel shop developed an alleged first-of-its-kind bagel offering for the grocery store space, made to be enjoyed right in consumers’ home kitchens for the freshest bagel possible.
Take & Toast Bagels are the closest and most convenient at-home option that lives up to the famous Einstein Bros Bagels bakery experience, perfect for those who crave Einstein Bros Bagels but do not live near a bakery or simply don’t want to leave the house for a fresh-baked bagel. And with consumers already feeling time-crunched in the mornings, having this convenient option handy can help maximize bakery dollars.
“Walmart is committed to bringing innovative ideas and breakfast offerings to our stores, and the addition of Einstein Bros. Take & Toast Bagels is just one way we’re doing so this year,” said Raven Washabaugh, Associate Merchant, Breakfast, Walmart. “Bringing the new bagels to Walmart shelves across the country allows our customers to get a taste of delicious, fresh Einstein Bros. Bagels from the comfort of their homes.”
The bagels will be available in five-bagel packs of the foodservice chain’s most popular flavors: Plain, Everything, Cinnamon Raisin, and Asiago. Take & Toast Bagels are baked in Einstein Bros. Bagels ovens and crafted to be finished at home in consumers’ own toasters or ovens, allowing for a bakery-quality bagel that isn’t dried out or overcooked.
I smell more bagels in the morning in my future, and I know your shoppers will too.