With the Ramadan holiday comes a shift in how many consumers think about food and their grocery lists. As one of the fastest-growing organic chicken brands on the market, Farmer Focus is giving shoppers what they need this season through its portfolio of Halal-certified chicken products.
"We are excited to see our partners embrace a growing and diverse population requesting Halal-certified chicken products," commented Kathryn Tuttle, Chief Commercial Officer at Farmer Focus.
As explained in a press release, Farmer Focus products are Halal-Certified by ISWA, providing consumers with an elevated culinary option for their Ramadan traditions. The company's Halal-certified products are available at select retailers and with online retail partners like Crowd Cow, which allows consumers to receive the products delivered directly to their doorstep. Halal-certified Farmer Focus products are also available for industrial and foodservice channels in a variety of cuts and packaging options.
Halal-certified foods have gained increased attention as shoppers place their focus on their food, health, and the environment. According to the release, the Halal food product category is seeing strong momentum, with demand for Halal-certified foods expanding rapidly and an expected compound annual growth rate (CAGR) in the United States of 5.6 percent by 2032.
"As consumers plan their meals throughout Ramadan, Halal-certified Farmer Focus Organic Chicken makes meal preparation easy, especially with our pre-seasoned line of products," said Sean McLendon, Farmer Focus Vice President of Research and Development and a James Beard nominated chef. "With Farmer Focus, consumers don't have to choose between Halal, humane, or organic; they can have all the attributes important to them to create recipes to enjoy during Ramadan."
To read more about the supplier's organic and Halal-certified offerings, click here.
Stick with DMN as we bring you more product insights and updates.