Fine Choice Foods is expanding further across the United States. The producer of Asian-inspired foods recently announced that its line of fresh SUMM! branded products has expanded into the U.S. market across numerous retail operations.
“Our expansion into the U.S. retail market is a significant milestone as part of our long-term plan for growth,” explained Jason Longden, Chief Executive Officer. “We’re fulfilling the demands of our existing customers while also on track to win over hearts and palates across the United States, redefining a true spring roll experience by offering a light, crispy delicacy that will make egg rolls a thing of the past.”
According to a press release, the word SUMM! signifies 'heart' in Cantonese, reflecting family-inspired recipes crafted with love using fresh, high-quality ingredients.
Following the rebranding of its SUMM! line of products in 2022, Fine Choice Foods opened a second state-of-the-art facility to support the company’s continued growth strategy with existing customers while developing new relationships with national retailers throughout the United States. SUMM! retail packs are also now accessible via HelloFresh.
"We take immense pride in curating high-quality, fresh products—available in the deli section as opposed to the freezer aisle—all focused on the rich flavors of Asian cuisine,” said Emily Tang, Chief Innovation Officer. “Bringing SUMM! products to the forefront of US retailers is not just a business achievement but a chance to share our passion and culture with all of our neighbors across the border."
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