Looking across the pond, there are few names with the prowess for helping grow a brand’s recognition like U.K.’s Tesco, which it seems plant-based brand Follow Your Heart is about to find out. The company announced it secured additional distribution in the U.K. through a partnership with the retailer, offering three of its popular items.
“Starting July 14, Tesco will stock Follow Your Heart’s award-winning Original Vegenaise in just over 550 stores as well as the Smoked Gouda and Medium Cheddar Slices in 300 stores,” the company said in a statement. “This growth comes as the trend towards plant-based eating continues to boom in the UK.”
Follow Your Heart began as a California soup and sandwich counter 1970. Over the next few decades, the company transitioned into an internationally available and recognized plant-based food brand.
Now, Follow Your Heart has found its way across more than 40 countries. Having first launched in the U.K. in 2015, this latest step will ensure an even wider reach to the international sector.
Follow Your Heart currently distributes via a multitude of retailers, including Ocado, Sainsbury’s, Holland & Barrett, Whole Foods Market, Planet Organic, The Vegan Kind, and other independent and natural food stores.
An inherently sustainable company using exclusively plant-based ingredients and raw materials, ensuring both its products and packaging have less of an environmental impact, this is definitely a brand to keep an eye on as it continues to grow its presence across the globe.