FoodMix Marketing Communications Shares Trend Predictions for 2023; Dan O'Connell Shares

In our industry, we are continuously navigating the ways of consumer demand and changing spending patterns. With insights into how the food industry is evolving and innovating, FoodMix Marketing Communications has unleashed its predictions for the consumer trends of 2023.

“As a food-and-beverage-centric agency, we have our finger on the pulse of upcoming trends, and 2023 promises to be one of the most fascinating years yet for the entire industry,” said Dan O’Connell, Chief Executive Officer and Founder. “From drinking less and craving the back-to-basics comforts, to eating earlier and shopping purposefully, consumers will be determined to make this upcoming year one they will have fond memories of.”

FoodMix Marketing Communications’ 2023 predicted food trends include:

• Sustainability Becomes More Specific: Look for consumers to be more engaged in the how and why
• The Point is to Become More Purposeful: A company’s vision, mission, and values are now more meaningful than ever to audiences
• This Isn’t Your Grandfather’s Early Bird Special: Early bird specials and loyalty programs are primed to heat up this year
• Happy Days Are Not Quite Here Again – But That’s Reason to Eat Out: FoodMix expects consumers to return to restaurant dining rooms in 2023
• Mushrooms Come Out of the Dark: Mushrooms will certainly solidify their place in the culinary space in 2023
• Social Media Will Further Drive Food Trends: In an ironic twist, foot traffic is coming back at brick-and-mortar
• Mocktails Will Get More Creative (and Healthier) with the Addition of Fresh Produce: Creativity will reign supreme and fresh produce will play a bigger role
• Metaverse, Not So Fast: 2023 will prove that generating actual revenue from investments still matters

Highlights of this year’s predictions show that consumers are being driven as much by their heart, soul, and values as they are by their taste buds, a press release explained.

Now that FoodMix has mapped out these rising shopper trends, how will you harness them to the success of deli, dairy, bakery, and specialty departments? We at DMN can’t wait to find out.