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The Fresh Market Shares Food Trends for 2024

The Fresh Market Shares Food Trends for 2024

Thursday, January 11th, 2024

Trends, trends, and more trends! Understanding the current crazes driving momentum in the grocery store is one way to ensure strong sales and a positive consumer experience. With several unique culinary ideas on the rise, The Fresh Market has unveiled its top five trend choices for 2024.

First on the list is the current prominence of Latin American flavors. From the spices of Mexico to the bold and tangy flavors of Brazil, Peru, and Argentina, Latin American flavors offer a unique and exciting culinary experience. Noting that foodies and chefs alike will be calling attention to the diverse cuisine of Latin America, the retailer says a number of culinary adventures are possible.

Digging into this year’s rising trends, The Fresh Market has shared its top five choices for 2024

The Fresh Market has also called attention to mocktails. Made with fresh, seasonal ingredients and other unique infusions, mocktails bring a balance of texture, taste, and aromatics—all without the alcohol. From garnishes to spices and more, the rise in popularity of mocktails opens up a host of opportunities in the specialty space.

One of our personal favorites included on The Fresh Market’s 2024 list is Global Soups and Stews for the Soul. There are few foods as warming and comforting as soup, and so many of them are laden with hearty veggies, protein options, spices, and more. It’s a win-win!

Among the retailer’s 2024 predictions were the prominence of Latin American flavors, mocktails, soups and stews, and more

The Fresh Market has also unveiled another trend in the beverage space as functional beverages take center stage; functional beverages are taking it up a notch with focus ingredients that make health delicious or elevate your mood.

Last but certainly not least, the retailer has also pointed to trends regarding low-fat legumes, otherwise known as pulses. Pulses begin as humble, dry seeds from inside the pods of legume plants. When cooked, they come alive to showcase the delicious cuisine of diverse cultures. Pulses are low in fat and high in protein and fiber.

How will these trends impact the purchasing decisions of 2024? DMN will surely report.

The Fresh Market