Prepared meals and value-added products continue to be a main attraction for shoppers as they stroll through the aisles. FreshRealm is continuing to stay in front of the pack as it recently announced a major investment. The fresh meals provider revealed it has closed on a $200 million capital raise, led by a premier global cornerstone institutional investor. This latest raise will accelerate the company’s growth strategy within the meal industry.
“We’ve built the most sophisticated platform for fresh meals nationwide in partnership with retailers that represent about 10,000 retail locations across the country and over a million DTC consumers over the last year,” said FreshRealm Founder and Chief Executive Officer Michael Lippold. “As the retail fresh meals category continues to demonstrate compelling growth, this funding will allow FreshRealm to bolster our existing end-to-end platform that supports elevated private label and branded meal assortments and fresh meals destinations.”
FreshRealm is a ready-to-heat and low-prep meal kit, making it easy for shoppers and consumers to prepare and serve. The sizable raise, which comes at a time of record inflation and economic uncertainty, affirms the capital market’s belief in enduring demand for convenient and fresh meals, noted the release.
Some key areas FreshRealm would be focusing on include:
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