FrieslandCampina invites consumers to get creative with its Parrano® cheese brand, kicking off a “Pair With Parrano” campaign that highlights the unique qualities of the cheese.
"Parrano is the perfect cheese to pair with just about anything. For example, try pairing Parrano with a cold summertime drink like a Lager or Kolsch for an unforgettable experience sure to satisfy your inner cheese connoisseur. The combination of Gouda and Parmesan offer exceptional flavor unmatched by other cheeses," stated Tara Kirch, Senior Marketing Manager for FrieslandCampina, in a recent press release. "This summer, make Parrano part of your at-home adventures and create the perfect pairings for shelter at home companions."
Some of the creative options outlined by FrieslandCampina include:
As consumers remain at home, this new campaign highlights the ease of enjoying cheese without a restaurant. As it is incredibly versatile, Parrano can be served in a variety of ways.
How else will companies inspire consumers to get creative with their products? Deli Market News will be here to report.