Gellert Global Group (GGG), the parent company of Atalanta, is making a strategic investment that will up its stake in the luxury food market. The company recently announced that it will be backing Vosges Haut-Chocolat, a trailblazer in the chocolate industry.
“We see this venture as a chance to invest in a leading luxury food brand focused on customers celebrating their occasions,” explained Andrew Gellert, President of GGG. “With our experiences across different parts of the food industry (sourcing, marketing, logistics), we aim to add strategic value to Vosges’s growth and seek commercial opportunities that benefit both GGG and Vosges.”
The partnership with Gellert Global Group is poised to amplify Vosges’ formidable market presence, focusing on scaling the company’s volume growth and distribution reach and enhancing critical operational systems, a release stated.
This collaboration marks a significant milestone in Vosges’ 25-year history of “Traveling the World through Chocolate,” a vision crafted by its Founder, Katrina Markoff. Vosges is known for its innovative approach to chocolate, transcending traditional boundaries by infusing exotic spices, roots, herbs, and flowers inspired by global culinary explorations.
Vosges’ creative packaging and the fusion of chocolate with other sensory elements, like design and music, offer customers a one-of-a-kind chocolate experience.
Keep a tab open for Deli Market News to see how this investment will inspire growth for Vosges and GGG.
