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Grace Atherton Reveals Wisconsin Cheese Makers Association's CheeseExpo 2024 Benefits and Showcase

Grace Atherton Reveals Wisconsin Cheese Makers Association's CheeseExpo 2024 Benefits and Showcase


MILWAUKEE, WI
Thursday, December 21st, 2023

For those individuals and organizations looking for the best-in-class across the vast dairy landscape, CheeseExpo 2024 has your ticket—and it pays dividends in value, innovation, and relationships. Kicking off with special events on Tuesday, April 16, and concluding on Thursday, April 18, CheeseExpo 2024 will bring together 4,000 dairy industry colleagues and partners and offer a sold-out exhibit floor, educational seminars, relationship-building, and more. The extravaganza will occur at the Baird Center (formerly the Wisconsin Center) in Milwaukee, Wisconsin.

Grace Atherton, Communications Director, Wisconsin Cheese Makers Association“Dairy manufacturers, processors, marketers, and their supplier partners will find engaging seminars, valuable networking opportunities, a sold-out exhibit floor featuring over 600 booths with the latest in global dairy technology, energetic celebrations of industry excellence, and so much more at CheeseExpo,” Grace Atherton, Communications Director, Wisconsin Cheese Makers Association, shares with me. “This is the only industry event that brings the global dairy processing community together with the expertise of the Center for Dairy Research (CDR), offering insights and opportunities that aren’t available anywhere else.”

The highly coveted expo is bookended between the widely attended Welcome Reception and celebratory Afterglow Reception. As Grace notes, the ever-popular Chr. Hansen Reception and Championship Cheese Auction are not to be missed.

Kicking off with special events on Tuesday, April 16, and concluding on Thursday, April 18, CheeseExpo 2024 will bring together 4,000 dairy industry colleagues and partners and offer a sold-out exhibit floor

“Salute industry greats at the WCMA Recognition Breakfast exclusively sponsored by DSM-Firmenich. Celebrate winners of the 2024 World Championship Cheese Contest at the World Champions Reception, exclusively sponsored by Ever.Ag. Then applaud them onstage at the World Champions Awards Banquet,” she says. “It’s a prime opportunity to meet the industry’s next generation too, via the Collegiate Dairy Products Evaluation Contest and a WCMA Young Professionals networking event!”

Grace also notes that the 2024 CheeseExpo will feature a lineup of top-notch speakers on a range of hot topics: Sustainability, Dairy and Human Health Research, Policy Leadership and the 2024 Election, Cheese Functionality and Performance, Whey Permeate Utilization, and Building a Workforce on an ESG Foundation.

The highly coveted expo is bookended between the widely attended Welcome Reception and celebratory Afterglow Reception

Registration is open now at CheeseExpo.org, with special early bird rates available for a limited time. Grace adds that attendees can save 20 percent when they register by January 30, or 10 percent when they register by February 27.

“CheeseExpo promises exclusive opportunities to connect and learn for a great value. Until January 30, full registration includes access to our expansive trade show floor, all educational seminars, and all networking events for just $480 for dairy processors who are members of the Wisconsin Cheese Makers Association. And all dairy manufacturers and processors, regardless of WCMA membership status, can enjoy access to the exhibits as well as complimentary lunches and receptions for as low as $40,” Grace tells me.

Mark your calendars for April 2024 and start planning your target lists now because this is not just an expo. It is a business-building experience.

Wisconsin Cheese Makers Association
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