Alcohol has a stunning way of transporting consumers into memories through their taste buds. Take Fireball Cinnamon Whisky, for example, whose taste instantly conjures up secretive high school gatherings in the woods. Just me? Cool. Nonetheless, Great Spirits Baking Company has tapped into this sensational strategy, partnering with Captain Morgan® Original Spiced Rum, Baileys™ Original Irish Cream, Guinness®, and Pallini™ Limoncello to produce mouthwatering, individually wrapped cake slices bursting with the authentic flavor of boozy favorites.
"The Great Spirits Baking Company is built on a passion for transforming the finest ingredients combined with the brands you love into extraordinary experiences," said Mike Valenti, Great Spirits Baking Company's CEO. "The slice collection was expertly crafted to offer a quick, on-the-go indulgence available at your local convenience store.”
According to a news release, these items contain less than .5 percent alcohol by volume. Therefore, they may be sold through standard food distribution channels and are not under the jurisdiction of federal or state alcohol beverage agencies. But that’s not to say that some of my alcohol-sensitive coworkers here at Deli Market News weren’t feeling the sugary buzz brought on by these scrumptious cakes.
Great Spirits Baking Co. sliced cake collection includes:
These cakes are rolling out next month and making their way to convenience and grocery stores nationwide, so get moving retailers! For more exciting product launches, keep reading Deli Market News.