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GrubMarket Purchases Food Supply Chain Software Services Provider Parsemony; Mike Xu and Colin Hare Discuss

GrubMarket Purchases Food Supply Chain Software Services Provider Parsemony; Mike Xu and Colin Hare Discuss

Monday, June 17th, 2024

When it comes to boosting its industry prowess and driving company growth, GrubMarket continues to secure advancements through its acquisition strategy. The company’s latest purchase is Parsemony, a software solutions provider that caters primarily to produce distributors, wholesalers, repackers, and foodservice suppliers.

Mike Xu, Chief Executive Officer, GrubMarket"The acquisition of Parsemony solidifies GrubMarket's position as the market-leading technology enabler for America's food supply chain industry. Parsemony has a sterling reputation amongst the fresh produce industry's software and technology ecosystem and also nicely complements GrubMarket's existing software products, including WholesaleWare, GrubAssist, and AI Orders,” commented Mike Xu, Chief Executive Officer of GrubMarket. “We're also thrilled to bring Colin's considerable expertise to GrubMarket, to support the continued evolution and growth of our best-in-class AI-powered software and e-commerce offerings for our customers. Colin understands what produce wholesalers need and how to speak their language, and he has a lot of experience working on multi-million-dollar contracts with some of the country's largest food retailers and organizations. Together, GrubMarket and Parsemony will deliver tremendous value to our customers as we support their transitions into a new digital era."

According to a press release, this acquisition strengthens GrubMarket's capabilities and expands the functionality of its existing portfolio of software products, including WholesaleWare and GrubAssist.

GrubMarket announced the acquisition of Parsemony, a software solutions providerAfter the acquisition, Parsemony will continue to be managed by its own leadership team.

"I have been building software and technology solutions for the fresh produce industry for almost two decades now. I've worked with all sorts of customers in the food space, from smaller nonprofits to global name-brand supermarket chains, and I find it extremely rewarding to help them transform from traditional, offline businesses to more modernized, tech-enabled operations, driven by customized and thoughtful software solutions," added Colin Hare, Owner of Parsemony. "Parsemony is excited to join GrubMarket, which shares our passion for utilizing technology to maximize value for the food supply chain industry, which is still predominantly comprised of "old school" businesses that have yet to tap into the potential of what technology has to offer. Furthermore, the produce industry is all about the people, and GrubMarket's team has some of the most genuine, hardworking people in the business. We can't wait to help further GrubMarket's mission to be the most impactful digital transformer for the entire food industry."

Parsemony's software offerings will join GrubMarket's portfolio, which includes GrubMarket's WholesaleWare, GrubAssist, and more. While Parsemony’s expertise is mainly focused on the produce space, we are curious to see how these supply chain and foodservice advancements could funnel into GrubMarket’s specialty and meat portfolios.

As more developments come to light, Deli Market News will be here to report.