H-E-B Makes Historic Investment in Workers and Expands Store Count with New Banner

It’s a historic week for H-E-B. On top of debuting its long-awaited H-E-B Spring Green Market format, the Texas chain is also making its largest investment in pay in its history. Specifically, H-E-B is ending its temporary Texas Proud Pay program in favor of transitioning to a long-term, permanent merit increase for its 120,000 Partners (employees).

According to a press release, H-E-B is acknowledging the hard work of its front-line employees with more than temporary premium pay. The grocery retailer announced it is transitioning to a long-term, permanent investment into its workforce that will include accelerated and enhanced pay increases for store, manufacturing, and supply chain hourly non-management Partners.

This new investment will span H-E-B's latest store opening. One of the first Spring Green Markets will be debuting in Richmond, Texas. According to a separate press release, the new store will offer shoppers a world-class, spacious shopping destination with a pledge to deliver unsurpassed freshness and quality at affordable prices.

“I am excited to open this new store and provide this growing community access to their own H-E-B. This store will feature an amazing selection of products paired with outstanding service that will be hard to beat,” said Trevor Spradlin, who will serve as Top Store Leader and draw from his 13 years with H-E-B to manage the new 101,000-square-foot Spring Green Market. “This will be the first time I’m working and living in the same community.”

Whether it’s an in-store experience, an online order Curbside pick-up (the new store is actually one of the largest Curbside facilities in the H-E-B family), home delivery, or grabbing a meal on the go—the newest H-E-B location has it all, including the following fresh perks:

• Largest assortment of Texas-made products, from jams and sauces to chips and spreads
• Fresh Seafood Market equipped with a fresh assortment from around the world, delivered 7 days a week including Gulf shrimp, Salmon Burgers, and Seafood Steaming Service
• Fresh Meat Market offering natural and prime meat cut in-store by certified meat cutters, as well as 100 percent pure beef ground in-store daily
• Full-service Scratch Bakery and Tortilleria that offers a wide selection of artisan breads baked fresh daily, fresh tortillas, large varieties of decadent desserts, pastries, and custom cakes
• A Cheese Department that overflows with more than 350 specialty, local, and imported cheeses
• The Wine and Beer Selection features more than 2,100 bottles of wine and 350 beers on hand. Guests can also seek assistance by the dedicated wine manager on duty for a tasting and the perfect pairing
• Texas hospitality and knowledgeable service that’s second to none—provided by more than 400+ H-E-B Partners

To read more about H-E-B’s historic moves, click here and here. And, to read more industry news like this, keep clicking back to Deli Market News.