Alternative milk sources are popping up on grocery shelves more and more often as consumers with dietary restrictions and preferences are seeking increased variety in their product selections. Hälsa Foods is feeding that need as it expands its retail footprint across the country to add more than 160 National Grocers by Vitamin Cottage stores across 20 states, with a heavy focus on the Colorado market.
“The standard for clean plant-based products has been raised as evidenced by National Grocers taking Hälsa into its stores,” said Mika Manninen, Chief Executive Officer and Co-Founder of Hälsa Foods. “Health-conscious Colorado consumers can now find a plant-based yogurt at their favorite store.”
Hälsa’s expansion is part of a trend of consumer shift from dairy to plant-based. According to the Plant Based Foods Association, cited the release, plant-based yogurt sales have increased 9 percent for the past 52 weeks. The oatmilk yogurt maker is driving 3 percent of this plant-based growth nationally.
“With Hälsa, we are raising the bar to establish standards of what kind of products can be called clean, so that consumers would feel more confident to trust the promise of ‘clean,’” President and Co-Founder Helena Lumme explained. “We are proud to be the only oatmilk yogurt that can make this claim.”
Recently, Hälsa added Plain Unsweetened Oatmilk Yogurt (5.3 oz cups and 24 oz family size) and Organic Vanilla Oatmilk Yogurt (5.3 oz cups and 24 oz family size) to its plant-based lineup that already includes Strawberry, Blueberry, Mango, and Plain.
As consumers continue to seek nutritious labels, shoppers will be happy to find that all Hälsa Oatmilk Yogurts boast the following claims:
Where will we see the oat milk yogurt hit next? Stay tuned as we keep an eye out.
