Say hello to two new limited-edition sauces! After testing six sauces in select restaurants last year, HEINZ has announced the debut of two fan-favorite flavors in stores nationwide: HEINZ Black Garlic Ranch and Harissa Aioli.
“Last summer, social media was buzzing when we tested our limited-edition ‘sauce drops’ in a few key restaurant chains around the country,” says Katie Peterson, Director of HEINZ Innovation at The Kraft Heinz Company. “Our feed was filled with comments from fans who loved the sauces, as well as those who were clamoring to get their hands on them. Seeing the irrational love the drops generated—particularly Black Garlic Ranch and Harissa Aioli—we knew we had to bring these products to store shelves nationwide so the rest of the country to enjoy them.”
Black Garlic Ranch and Harissa Aioli are the first innovations HEINZ has tested in restaurants before launching them at retail. Now, the offerings have become available at Walmart and Target stores nationwide.
Black Garlic Ranch, available exclusively at Walmart, combines the mellow, deep flavor of black garlic with the creaminess of ranch to offer a unique and smooth experience. Harissa Aioli on the other hand, is a Target exclusive that features a smoky roasted red pepper blend with flavorful heat and a globally inspired flair.
The launch is part of the brand’s Sauce Drops program, which underscores HEINZ’s strategic approach to consumer-first innovation, a press release explained. The Heinz Sauce Drops program utilizes consumer reactions as a real-time insights-generator for the brand as it seeks to create more nuanced flavor profiles and elevated dipping experiences.
What other innovations will come out of this exciting program? DMN will be here to report.
