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HelloFresh Expands Menu Offerings

HelloFresh Expands Menu Offerings

Thursday, June 6th, 2019

A new item, and recipes to match, will be hitting shelves—or stoops—of HelloFresh customers. The delivery company that has taken the convenience market by storm has added Pacific Seafood Columbia River Steelhead Trout to its portfolio with a selection of menu offerings, the first of which will start shipping to consumers nationwide Saturday, June 8.

Marcel Comtois, Vice President of Procurement, HelloFresh US“We are always looking to give home cooks expanded menu choices and introduce them to new ingredients, including variations of seafood,” said Marcel Comtois, Vice President of Procurement at HelloFresh US. “Pacific Seafood’s Columbia River Steelhead Trout is a sustainably-raised fish bursting with great flavor and we’re excited to officially add it to our HelloFresh menu.”

Pacific Seafood Columbia River Steelhead Trout is raised on a Best Aquaculture Practices (BAP) certified farm and recognized by the Monterey Bay Aquarium with a Best Choice (green) designation, according to a press release.

Lorin Gelfand, Director of Marketing, Pacific Seafood“Family-owned and operated for more than 75 years, it is our goal at Pacific Seafood to always deliver fresh, sustainable, high-quality seafood,” said Lorin Gelfand, Director of Marketing for Pacific Seafood. “We are proud to partner with HelloFresh to provide Columbia River Steelhead Trout, a Pacific Seafood exclusive, to their customers.”

The first recipe, Steelhead Trout Over Basil Parm Risotto with Burst Tomatoes, offers consumers a 45 minute creamy risotto swirled with Parmesan, lemon juice, and fresh basil, topped with the orange-fleshed fish.

HelloFresh has added Pacific Seafood Columbia River Steelhead™ Trout to its portfolio with a selection of menu offerings

The newest menu item is sustainably-sourced from a remote part of Washington’s Okanagan Highland on the Columbia River, offering a rich, mild flavor, heart-healthy omega-3 fatty acids.

This is a sensible move for the meal kit provider, which noted it is a leader in purveying sustainable seafood, even partnering with Monterey Bay Aquarium’s Seafood Watch® program since 2017.

What will HelloFresh add next as it looks to widen consumers’ deli scope and answer cravings for new, trendy foods? Deli Market News will stay tuned, so should you!