The delicious flavor of Hidden Valley Ranch (HVR) is a popular topic here at the Deli Market News headquarters, and let’s just say, the beloved condiment has gotten even more enticing. The well-known ranch brand has unveiled its latest portfolio addition, ringing in the spring season with its inventive new Pickle Flavored Ranch.
“At Hidden Valley Ranch, we are always looking for new and delicious ways to bring consumers the ranch flavor they love. Together with our partners at Walmart, we saw pickle-flavored products were gaining popularity with retailers and on social media,” explained C.C. Ciafone, Marketing Director at Hidden Valley Ranch, in a statement to DMN. “The tangy, dill-pickly flavor is the perfect complement to the creamy flavor profile of Hidden Valley Ranch, and we knew then that the bold flavor was sure to be something people would crave.”
This dill-icious new flavor allows ranch lovers and pickle enthusiasts alike to enjoy the ranch they have come to know and love, now with a tangy new twist. According to a press release, the launch was inspired by the viral social media trend of enjoying HVR Seasoning sprinkled onto pickles, inspiring the brand to provide consumers with a pickle-flavored ranch that knows no limits in terms of pairings and flavor.
“In addition to recent IRI data revealing that the number of pickle-related offerings grew 67 percent from 2019 to 2022, we noticed pickle-related content has gained traction across social media, which is a clear indicator that there is a consumer demand for pickles,” Ciafone added. “We’re excited to launch at the same time as Buffalo Ranch, another on-trend, delicious flavor that reinforces the brand’s commitment to delivering bold new flavors for any dipping occasion.”
Hidden Valley Ranch Pickle Flavored Ranch is available exclusively at Walmart stores nationwide for the suggested retail price of $4.88.
Stick with us as we bring you updates on even more exciting product launches!
