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HIPPEAS® Partners With Minions Franchise to Debut New Limited-Edition Snack

HIPPEAS® Partners With Minions Franchise to Debut New Limited-Edition Snack


NEW YORK
Thursday, May 27th, 2021

Sometimes the best way to excite young and young-at-heart consumers to incorporate more plant-based products is with the addition of a minion. HIPPEAS®, Organic Chickpea Snacks, is spreading the Peas & Love with the launch of its Minions-themed snacks, made available just in time for the summer.

Lindsey Valliere, Vice President of Marketing, HIPPEAS®Minions are a global pop-culture phenomenon, and we could not be more thrilled to partner with Illumination and Universal Pictures on this limited-edition release of our HIPPEAS Vegan White Cheddar Organic Chickpea Puffs,” said Lindsey Valliere, HIPPEAS Vice President of Marketing. “The combination of these two iconic and colorful brands—HIPPEAS, known for its bright yellow bag, and Minions, the beloved mischievous yellow scene-stealers—feels so joyful and fun! We can’t wait to share these snacks with our consumers and their families this summer.”

To catch the eyes of consumers walking down the snack aisle, HIPPEAS has replaced its iconic chickpea smile graphic for a smiling, goggle-wearing Minion on-pack. Both Minions and HIPPEAS share a similar yellow hue, noted the release, which could not be more perfect for a collaboration between the two companies. Kids will love the fun packaging, and parents will love the product attributes of the Organic Chickpea Puffs.

HIPPEAS®, Organic Chickpea Snacks, recently announced the launch of its Minions-themed snacks, made available just in time for the summer

HIPPEAS Vegan White Cheddar Organic Chickpea Puffs have 4 grams of plant protein, 3 grams of fiber, and only 130 calories per 1 oz serving. They are USDA Certified Organic, certified gluten-free, vegan, and totally delicious.

The limited-edition packs of HIPPEAS Organic Chickpea Puffs in Vegan White Cheddar will be available in both a six-pack of 1 oz bags and in a 10 oz family size option. They will be available nationwide at HIPPEAS.com and Walmart.com and in-store at Whole Foods Market, Kroger, Sprouts, Stop & Shop, Shoprite, Price Chopper, Fresh Thyme, Giant Eagle, Big Y, Roche Brothers, Shaw's, Harris Teeter, Giant Martins, Giant Food, and more from June 1 through July 31. The SRP for the six-pack of 1 oz bags and 10 oz family size is $5.99.

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