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Hissho Sushi Partners with Fly By Jing to Introduce Limited-Time-Only Offering; Matt Wilken and Jing Gao

Hissho Sushi Partners with Fly By Jing to Introduce Limited-Time-Only Offering; Matt Wilken and Jing Gao


CHARLOTTE, NC
Wednesday, June 12th, 2024

Hissho Sushi has quite the collaboration to announce. Partnering with Fly By Jing, best known for its viral Sichuan chili crisp sauce, the two are set to launch a new Sichuan Chili Crisp California Roll.

Matt Wilken, President, Hissho Sushi"As a company committed to crafting innovative and authentic sushi experiences, we're thrilled to partner with Fly By Jing to introduce the Sichuan Chili Crisp California Roll," said Matt Wilken, President of Hissho Sushi. "This collaboration represents a true fusion between the master craft of Japanese sushi making and the bold, flavorful essence of Sichuan chili crisp sauce."

This collaboration comes just in time for International Sushi Day on June 18. The new roll will be available for purchase in more than 1,700 locations including Target, Sprouts Farmers Market, and more.

Partnering with Fly By Jing, Hissho Sushi is set to launch a new Sichuan Chili Crisp California RollAccording to a press release, the new Sichuan Chili Crisp California Roll is a symphony of bold umami flavors and textures. Topped with crunchy fried onions, green onions, sesame seeds, Japanese BBQ sauce, and Fly By Jing Sichuan Chili Crisp infused mayo, the roll blends heat and zest.

Jing Gao, Founder and Chief Executive Officer, Fly By Jing"Hissho Sushi is the perfect partner to bring the bold flavors of Fly By Jing Sichuan Chili Crisp to sushi lovers across the country," said Jing Gao, Founder and Chief Executive Officer of Fly By Jing. "Our Sichuan Chili Crisp California Roll isn't traditional; it blends my hometown of Chengdu China, with my new home's namesake sushi roll. It's vibrant, fiery, and definitely addictive—this will be your new favorite lunch, dinner, or snack."

We hope to see more partnerships like this come to fruition.

Hissho SushiFly By Jing