Companies are taking their brand promise on the road. The makers of Hormel® Natural® Choice are literally hitting the pavement, touring the country to spotlight organizations and people who work to better the lives of others. The Good Feeds Us All Tour is an extension of the brand’s 2019 advertising campaign of the same name.
“We are continuing our brand legacy of doing a little bit more, a little bit better, and shining a light on those in our communities who are also doing a little bit more and a little bit better,” Beth Fehrenbacher, Senior Brand Manager, explained. “Food is at the center of so many special events."
According to a press release, the Good Feeds Us All Tour began at the Minnesota State Academy for the Deaf. From there, the tour made its way to Dallas, Texas, where Hormel Foods team members highlighted and helped the Birthday Party Project, an organization that throws themed birthday parties for underprivileged kids.
“Our mission is to bring joy to children through the magic of birthdays,” said Kimberly Nielsen, Director of Operations for the Birthday Party Project. “Not everybody has a home, but everybody has a birthday. To be able to bring that to a child who needs a little extra joy…It just brings communities together.”
The Good Feeds Us All Tour has the following stops and organizations on schedule:
“We want consumers to see that we care,” Fehrenbacher concluded. “The tour is about finding opportunities where sandwiches can connect people and be the catalyst to allow those connections to take place. This isn’t about us coming in to save the day. It’s about giving those who are already doing it a platform to share their stories.”
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