Plant-based just got even more accessible as Impossible Foods announced its latest product, Impossible™ Chicken Nuggets Made From Plants. With its release, Impossible Foods passes a major milestone in consumers’ preference for plant-based products.
“We are tremendously excited about our Impossible Nuggets. But this launch isn’t really about nuggets. It’s about the historic inflection point we’ve reached. For the first time, consumers unquestionably prefer meat made from plants instead of meat from an iconic animal,” said Pat Brown, Founder and Chief Executive Officer of Impossible Foods. “In the battle for the future of food, this is the first time David has categorically bested Goliath, but it won’t be the last.”
In a blind taste test of Impossible Chicken Nuggets for restaurants, seven out of 10 consumers preferred the Impossible Chicken Nuggets to animal-based chicken nuggets from a leading brand, and the product scored higher in liking in every category, including flavor, texture, and overall appearance.
According to the release, Impossible Chicken Nuggets feature a golden, crispy breadcrumb coating; a juicy and springy white meat texture; a savory chicken flavor; and 40 percent less saturated fat and 25 percent less sodium than animal chicken nuggets. Based on a preliminary Life Cycle Assessment of the product, Impossible Chicken Nuggets use 48–49 percent less land, 43–44 percent less water, and generate 36 percent less GHG emissions than the animal version.
The new Impossible Chicken Nuggets are now available through major foodservice distributors and on menus from top chefs across the country, including at David Chang’s fried chicken concept Fuku in New York City; Marcus Samuelsson’s comfort food eatery Red Rooster in Harlem and Miami; Sean Brock’s fast-food tribute Joyland in Nashville; Tal Ronnen’s Los Angeles hotspot Crossroads Kitchen; and El Alto Jr., a new family-friendly pop-up from Traci Des Jardins at the new State Street Market in Los Altos, California. Restaurants nationwide can order Impossible Chicken Nuggets for their menus today from major foodservice distributors.
Leading retailers including Walmart, Albertsons, Kroger, Gelsons, Safeway, ShopRite, and Giant stores will begin stocking Impossible Chicken Nuggets Made From Plants in the frozen food aisle later this month. Priced at $7.99 (MSRP) for approximately 20 pieces, or 13.5 oz, the nuggets come in a convenient, resealable freezer bag and are fully cooked and ready to reheat via oven, microwave, or air fryer.
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