When first starting a business, every bit of help along the way is appreciated. I’m sure the women-owned consumer packaged goods (CPG) brands on Instacart Marketplace feel the same way. The online grocery platform announced an expansion to its Instacart Ads Initiative, committing up to $1 million to amplify these women-owned brands.
“In time to celebrate and honor Women’s History Month, we’re proud to launch the second wave of our Instacart Ads Initiative, focused on driving growth for women-owned brands in the digital aisles,” said Ali Miller, Head of Ads Product at Instacart. “Our launch partners—Sweet Loren’s, Three Wishes Cereal, and Twrl Milk Tea—are led by accomplished women, who are growing their businesses with our ads products.”
According to the release, the Instacart Ads Initiative is designed to support historically underrepresented, emerging brands directly within the Instacart Marketplace by leveraging the company’s advertising products. Instacart Ads currently offers self-service and managed ad services for more than 5,000 CPG brands of all sizes, helping them connect with customers in the digital aisles while online grocery shopping.
The initiative was first launched last year with a commitment of up to $1 million to support Black-owned CPG brands. Now, the online platform is coming back to support women-owned businesses, offering emerging brands the opportunity to reach a broader audience in the digital aisles with prominent advertising placement among millions of items available from the more than 700 national, regional, and local retailers featured on the Instacart Marketplace. Beginning in April, eligible brands will receive free Instacart Ads credits to use with the company’s flagship sponsored product offering throughout 2022.
“With our Ads Initiative, we are supporting emerging brands by providing onboarding support, sharing campaign optimization best practices, and offering the opportunity to connect with and inspire new and existing customers on Instacart,” Miller continued. “Our goal is to continue to identify and amplify more women entrepreneurs and brands with Instacart Ads to help them drive discovery and business growth.”
Instacart Ads offers a full suite of advertising products. The company’s sponsored product offering, coupled with the new brand pages and suite of display products, equips brands on the Instacart Marketplace with comprehensive full-funnel marketing capabilities with unique consumer insights, scale, and reach. Instacart also partners with industry-leading API partners that have built campaign management and optimization applications leveraging the Instacart Ads API.
To learn more about this initiative and hear from these launch partners, click here.
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