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International Dairy Deli Bakery Association Hosts Virtual Pairing Event With Norseland and Schaller & Weber; Michele Tietyen Shares

International Dairy Deli Bakery Association Hosts Virtual Pairing Event With Norseland and Schaller & Weber; Michele Tietyen Shares


DARIEN, CT
Thursday, November 17th, 2022

Mark your calendars for December 1! Norseland is kicking off the festive month by participating in the International Dairy Deli Bakery Association’s (IDDBA) Virtual Pairing Event with Schaller & Weber. During the immersive Cheese and Meat Pairing event, IDDBA will be welcoming both meat and cheese lovers to join in on an evening of cheese expertise, pairings, and connection with the IDDBA community.

“IDDBA is looking forward to our inaugural virtual pairing event on December 1,” Michele Tietyen, IDDBA’s Industry Relations Coordinator, commented to Deli Market News. “Our partners for the event, Norseland and Schaller & Weber, will bring the latest pairing trends to life for those attending. The IDDBA Education team continues to grow year-round features to add member value and support our industry.”

Norseland is kicking off the month of December by participating in the International Dairy Deli Bakery Association’s Virtual Pairing Event with Schaller & Weber

The virtual event will feature Norseland Branch Manager - Canada Christoph Preusser and Schaller & Weber Vice President Jesse Denes hosting an in-depth pairing session with German meats and Norwegian specialty cheeses. Some of the flavorful pairings taking the virtual spotlight include:

  • Jarlsberg & Salami With Garlic and Pepper

  • Ski Queen & Mousse De Foie Gras with Black Truffle

  • Snofrisk & Lachsschinken

  • Nokkelost & Krakauer Garlic Ham Bologna

  • Alpeost & Smoked Coppa

In addition, IDDBA also offered free sampling kits of these items to the first 25 registrants.

Registration for the first Virtual Pairing Event is open until November 30. Click here to register.

Stay tuned to Deli Market News to find out what’s happening across the dairy, deli, and specialty sectors.

NorselandSchaller & WeberInternational Dairy Deli Bakery Association
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In This Story


Norseland is a wholly owned subsidiary of TINE SA, Norway’s largest cooperative of dairy farmers. Originally formed in 1978 to import Jarlsberg® wheels to the U.S., Norseland represents a diverse...

For 80 years, New Yorkers and customers worldwide have trusted Schaller & Weber for acclaimed authentic, German-style meats and the finest charcuterie.

The International Dairy-Deli-Bakery Association (IDDBA) was founded in 1964 and is based in Madison, Wisconsin. It has evolved over the years to reflect the changing scope of member needs in the...