Consumers want to be dazzled with flavors—and their snacking preferences are no different. IRVINS Salted Egg, a packaged chip brand, is ensuring that shoppers have better access to its salted duck egg yolk flavor through its new direct-to-consumer website. The brand, already popular in Southeast Asia, is hoping to build its U.S. customer base.
"We are ecstatic about our expanded availability in the U.S.," said Yosuke Yazawa, Business Development Manager of North America. "IRVINS Salted Egg products bring a distinctive flavor and premium quality to the American snack food market, and we look forward to earning a place in the conversation as more people can try our product."
IRVINS products can be found at Asian supermarkets here in the United States, but the online presence, a press release explained, will help the brand bolster its presence and reach new shoppers. The chip category, as we all know, has staunch competitors, and IRVINS high-quality items are ready to dive into the fray.
The products available online will include: Salted Egg Potato Chips, Spicy Salted Egg Potato Chips, Salted Egg Cassava Chips, Spicy Salted Egg Cassava Chips, and Salted Egg Crunchy Roll. Each product is made in Singapore with high-quality ingredients that include handpicked curry leaves and red chili pepper.
Deli Market News is always on the hunt for snacking innovators, so stick around as we unearth more.