King's Hawaiian has taken to the streets of New York City to celebrate the launch of its Pretzel Bites. With the help of another New York icon, Eli Manning, the legendary quarterback and brand spokesperson, King’s Hawaiian is getting the word out on these tasty Pretzel Bites. Just last week, Manning “manned” a custom King's Hawaiian Pretzel Cart to give out free samples at Flatiron Plaza in the NYC Flatiron District.
"Growing up in New York City, I appreciate the joy that comes along with the city's iconic street cart pretzels," said Raouf Moussa, Chief Marketing Officer at King's Hawaiian. "It only made sense to celebrate the nationwide launch of King's Hawaiian's irresistible Soft Pretzel Bites with Eli and the hardworking street vendors of New York City, bringing everyone together and spreading aloha."
A release noted that the brand partnered with Street Vendor Project to conduct the island-wide pretzel takeover and support the street vendor community in NYC. Beyond the brand's Manhattan street carts takeover, there was also a King's Hawaiian Snack House that fans could visit at Flatiron Plaza.
Why are these snacks worth the takeover, you might ask? Let me tell you. According to a press release, King's Hawaiian Soft Pretzel Bites offer the perfect mix of sweet and salty, making them simply irresistible.
They can be eaten right out of the container or dipped in your favorite sauce. Perfect for entertaining or on-the-go, people of all ages will love coming together to enjoy King's Hawaiian Pretzel Bites.
"I know a thing or two about snacking, and there's no doubt King's Hawaiian's Soft Pretzel Bites are my new favorite snack for any occasion, especially game day," added Manning. "I'm very excited to share them today with a city that has shared so much with me."
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