The plant-based movement is gaining momentum, and one company is taking it to the next level. This February, Kite Hill is challenging consumers to explore the world of dairy-free eating with its new Dairy-Free February campaign. Designed to inspire and educate, the campaign highlights the benefits of dairy-free products while encouraging consumers to try something new.
The campaign will feature a variety of engaging initiatives, including exclusive content from holistic private chef and nutrition expert Jane Olivia, as well as an influencer-led series called “Try Day, Fridays.” Each Friday, a new cooking-focused creator will share a unique dairy-free recipe, showcasing the versatility and deliciousness of plant-based ingredients. From high-protein snacks to indulgent dinners, these recipes aim to prove that going dairy-free doesn’t mean sacrificing flavor or creativity.
“Our mission at Kite Hill is to both debunk and defy all dairy-free expectations by creating great-tasting foods that help people feel their best,” said Connie Sintuvat, vice president of marketing at Kite Hill. “Across our #DairyFreeFeb campaign, we’re asking one simple thing of consumers: try us. Slip protein-packed, zero-sugar Kite Hill Greek Yogurt into your smoothie, or add Kite Hill cream cheese to your favorite dessert recipe, and you’ll be pleasantly surprised with our delicious taste and texture. Kite Hill makes it easier than ever to try more dairy-free products!”
As stated in the press release, the campaign is backed by a survey conducted by Atomik Research, which highlights the growing interest in dairy-free products. The survey found that 68% of U.S. adults are considering trying dairy-free products in 2025, with health benefits and high protein content being the primary motivators. Additionally, 83% of Gen Z respondents reported purchasing or using dairy-free products a few times a month or more, compared to 76% of Millennials.
Kite Hill is also partnering with Jane Olivia to share tips on elevating home-cooked meals with dairy-free ingredients. “I’m so excited to team up with Kite Hill for Dairy-Free February to inspire everyone to try the dairy-free lifestyle,” said Olivia. “As a nutrition-based chef, my passion is helping people discover delicious food that makes them feel their best. Kite Hill’s dairy-free products are a game-changer, delivering a perfect combination of crave-worthy taste, versatility, and health benefits.”
For over a decade, Kite Hill has been reimagining dairy-free eating with its premium lineup of high-protein, low-sugar products, including Greek-style yogurt, cream cheese, sour cream, and filled pastas. Available at major retailers nationwide, including Whole Foods Market, Wegmans, Kroger, Sprouts, Publix, and Meijer, Kite Hill’s products continue to make plant-based eating accessible and delicious.
With Dairy-Free February, Kite Hill is inviting consumers to take the leap into dairy-free eating and discover the possibilities of plant-based innovation.
