It’s getting hot in here! The iconic Nelly lyrics certainly ring true today as Kraft Heinz debuts its new HEINZ® Hot Varieties. Expanding the spicy sauce sector, HEINZ will be rolling out its newest offering in major retailers nationwide, welcoming shoppers to try a flavorful lineup of three Spicy Ketchup flavors and the first-ever HEINZ Hot 57 Sauce.
“We know consumers are hungry for a wider variety of spicy sauces and flavors, and as a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences,” said Lindsay Davis, Brand Manager, HEINZ Innovation at the Kraft Heinz Company. “Listening to insights gleaned from our audience showed us that a sauce’s heat source really matters to them, which served as a north star in creating new products with curated and flavorful, pepper-specific bases.”
The new spicy ketchup products are available in three different varieties: Chipotle (medium), Jalapeño (hot), and Habanero (hotter). With a range of flavors featuring unique pepper bases with varying heat levels, the new HEINZ Spicy Ketchup offerings provide a flavor experience and heat level for any and all spice seekers.
Complementing this rollout is the new HEINZ Hot 57 Sauce, a red jalapeño twist on the brand’s classic and beloved 57 Sauce. According to a press release, HEINZ Hot 57 Sauce is the first new HEINZ 57 product in over 10 years and provides a simple, delicious way to add zest and heat to proteins and sides.
Research shows that nearly 50 percent of all United States Millennial and Gen Z condiment buyers regularly use spicy sauces and actively seek a greater variety of spicy options. As consumers are more likely to try new flavors from brands they know and trust, HEINZ is uniquely positioned to satisfy this demand for more heat with its new Hot Varieties.
How will Kraft Heinz continue to bolster the legacy of its longstanding brand? Stick with DMN as we report.
