With the healthy and better-for-you food sector growing by leaps and bounds, more companies are trying to get in on the action to better connect with a wider range of consumers. Kraft Heinz has just introduced a new line of products intended to provide consumers with unique flavor combinations, a variety of textures, health benefits, and, of course, exceptional taste.
“We know that snacking is both functional and emotional and Americans want more from the foods they snack on—more flavor, nutrition, and a better overall taste experience,” said Nicole Kulwicki, Head of Brand Building at Fruitlove. “Fruitlove was born from the idea that we could create a better and more exciting way to snack on smoothies.”
The company’s new Fruitlove spoonable smoothies combine the health benefits of creamy yogurt with real fruits and vegetables. According to a press release, each cup is packed with three or more real fruits and vegetables, while providing an excellent source of protein, calcium, and vitamins A, B1, and B3. The cups come with an adorable mini spoon so consumers have all they need to enjoy a delicious smoothie on-the-go.
Fruitlove comes in five flavors, including:
For National Smoothie Day on June 21, Fruitlove was promoted free through ibotta, where users could search for Fruitlove on the ibotta website and receive a free cup. The launch is also being supported with a targeted social, digital, and online video campaign. This product finds its home in the yogurt aisle of the grocery store, with an SRP of $1.99.
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