Many retailers have taken the next steps in their plant-based programs by onboarding sector leaders like Impossible Foods. The company is always looking to accelerate its expansion, and recently made a massive move to do so. Partnering up with Kroger for the first time, Impossible Foods recently announced that it will roll out its flagship product, plant-based burgers, to over 1,700 Kroger locations.
"Kroger’s new partnership with Impossible Foods is one more way we are providing our customers with convenient access to popular fresh plant-based meats,” said Joe Grieshaber, Kroger's Senior Vice President of Merchandising. “Plant-based food remains one of the fastest-growing categories at Kroger. We’re excited to continue growing our selection, especially as more customers than ever are purchasing meat products made from plants.”
In addition to grocery shelves at Kroger-affiliated brick-and-mortar stores, Impossible Burger is also available for online ordering for Kroger Curbside Pickup and Delivery. Kroger owns stores in 28 states under multiple brands including: Baker's, City Market, Copps, Dillons, Fred Meyer, Gerbes, King Soopers, Mariano’s, Metro Market, Pay Less Super Market, Pick ‘n Save, QFC, Ralphs, and Smith's.
The rollout of Impossible Burger at Kroger represents a 18-fold increase in Impossible Foods’ retail footprint so far in 2020, according to a press release. The company’s award-winning, plant-based meat is now on shelves in about 2,700 U.S. grocery stores and through select online ordering systems.
“The launch of Impossible Burger at Kroger grocery stores nationwide signals our intention to make Impossible Burger available everywhere America shops—at brick-and-mortar retailers and their increasingly popular online ordering and delivery services,” said Impossible Foods’ President Dennis Woodside. “Our existing retail partners have achieved record sales of Impossible Burger in recent weeks. We expect our retail footprint to expand more than 50-fold in 2020, and we are moving as quickly as possible to expand with additional outlets and in more retail channels.”
Plant-based products will only continue making their mark on the retail sector, so follow along with Deli Market News as we bring you the latest.