Kroger’s distribution network expansion strategy is still in full swing, as the retailer has pulled back the curtain on yet another new Customer Fulfillment Center (CFC). Recently opening in Romulus, Michigan, the new facility will allow Kroger to continue improving the customer experience for its shoppers in the greater Detroit area.
“Kroger has served customers in the state of Michigan for more than a century, and we are thrilled to bring Kroger Delivery to greater Detroit,” said Bill Bennett, Vice President and Head of E-Commerce for Kroger. “We are passionate about delivering a fresh, convenient customer shopping experience with zero compromise on quality, selection, and affordability. From the refrigerated trucks to the trained and uniformed drivers, to the white glove delivery experience at the door, Kroger Delivery brings that same zero compromise experience to a new delivery option for customers. This new offering builds on all the other benefits of shopping Kroger online, including an entirely personalized shopping experience, easy digital coupons, valuable fuel points, and fresh, high-quality products, shoppable on the Kroger app or on Kroger.com.”
The new CFC will be powered by Ocado Group, which has achieved a significant step-up in geographical penetration and customer satisfaction, a press release noted.
Kroger is bringing these benefits to the Greater Detroit Area and more U.S. markets with the Romulus CFC. Standing at approximately 135,000 square feet, the facility reaches customers 90 minutes or less from the site.
“Ocado’s world-leading technology is already powering CFCs with Kroger across six states and supporting Kroger Delivery to bring a world-leading service to multiple new and existing Kroger markets around the country,” said Luke Jensen, Chief Executive Officer of Ocado Solutions. “Our CFC in Romulus is already bringing a game-changing online grocery experience to customers in the greater Detroit area, and we look forward to bringing this to Kroger customers from coast to coast across the U.S. as our partnership continues to grow.”
Click here to learn more about the new facility.
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