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 Krusteaz Debuts New No-Bake Protein Oat Bites Mix

Krusteaz Debuts New No-Bake Protein Oat Bites Mix

Tuesday, July 14th, 2020

As a staple of kitchen cabinets across the world, Krusteaz is always ramping up consumer loyalty and impacting the retail space. In an effort to expand on this high standard, the company is launching its new Energizing Oat Bites Mix in two varieties: Chocolate Chip Oat and Cinnamon Oat.

Andy Heily, President and Chief Executive Officer, Continental Mills"After the great success of our protein and whole-grain line of pancakes, muffins, and cornbread, we were eager to provide consumers with options for convenient anytime snacking," said Andy Heily, President and CEO of parent-company Continental Mills. "At Krusteaz, we believe that nutritious protein-filled snacks don't have to sacrifice great taste, so we're excited to continue to add more products that combine the energizing benefits of whole grains and protein with the classic taste that consumers expect from the brand."

The key message to deliver to shoppers looking for a healthier snacking option: These items deliver over half of its calories from healthy fats, complex carbs, and protein that adults and kids alike will crave.

The new Energizing Oat Bites Mixes are a wonder to behold, requiring no baking, offers eight grams of plant-based protein per serving, and presents energizing whole grain oats, flaxseed, and chia to boot.

Krusteaz recently launched its new Energizing Oat Bites Mix in two varieties: Chocolate Chip Oat and Cinnamon Oat

Also, consider cross-merchandising opportunities as retailers can easily pair with chopped nuts, flaked coconut, and more. The Krusteaz Chocolate Chip Oat Energizing Oat Bites Mix (SRP $3.99), and the Krusteaz Cinnamon Oat Energizing Oat Bites Mix (SRP $3.99) are now available at Walmart nationwide.

Sounds like a boat I wouldn’t want to miss for those additional retailers looking to jump on board this easy solution to healthy snacking.