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La Panzanella® Croccantini® Cracker Receives Ingredient Upgrade and Fresh Look; Steve Lorenz Shares

La Panzanella® Croccantini® Cracker Receives Ingredient Upgrade and Fresh Look; Steve Lorenz Shares


TUKWILA, WA
Tuesday, October 17th, 2023

New ingredient formulation and a fresh new look—what more could we ask for? La Panzanella® is revamping its beloved Croccantini® flatbread cracker lineup, announcing that the product is now made with 100 percent Extra Virgin Olive Oil, a shift from the previous blend of high-quality oils. In addition to this exciting move, the brand has also announced a refreshed package with cleaner graphics and a newly implemented “Extra Virgin Olive Oil” call-out.

Steve Lorenz, Marketing Director, La Panzanella®“Committing to 100 percent Extra Virgin Olive Oil as a core ingredient reinforces the quality in our crackers, and stays true to our Italian heritage and roots,” said Steve Lorenz, Marketing Director for La Panzanella. “La Panzanella crackers are one of the top-selling crispbread crackers in the deli space, and by continuing to improve quality with ingredients our consumers care about, we believe we’ll continue to be the first choice in topped crackers for anyone hosting a gathering or enjoying a snack at home.”

La Panzanella crackers are made with the same simple ingredients consumers can find in their own kitchens and use a technique perfected over generations, a press release explained. All eight Croccantini flavors—including top-selling Original Sea Salt as well as fan-favorites Roasted Garlic and Rosemary—are now made with 100 percent Extra Virgin Olive Oil.

La Panzanella® is revamping its beloved Croccantini® flatbread cracker lineup with 100 percent Extra Virgin Olive Oil and a refreshed package

While sporting a refreshing new look, the products’ price will remain unchanged at an average RSP of $5.50, ensuring these crackers remain accessible to all deli customers.

These offerings can be found in the deli section, near the artisan meats and cheeses, at retailers across the country. Will we find them on your shelves?

La Panzanella®
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