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Lantana Foods Rebrands, Debuts New Sustainable Packaging; Megan Trout Comments

Lantana Foods Rebrands, Debuts New Sustainable Packaging; Megan Trout Comments


FERNDALE, MI
Wednesday, August 21st, 2024

Hummus has become a staple category, but shoppers are looking for creative flavor combinations to keep it feeling fresh. Lantana Foods is answering this call with a brand refresh.

Megan Trout, Director of Brand Management, Lantana Foods"Consumers want healthy, plant-based foods that deliver a full flavor punch and are super easy to incorporate into their daily eating habits," said Megan Trout, Director of Brand Management. "Our fusion hummus checks all the boxes: fun, flavorful, and convenient. Our delicious combinations are unlike any other hummus in the market. We hope our new packaging reflects our passion for these products and helps consumers spot us in the deli."

The new, fully recyclable packaging appeals to sustainability-minded consumers and further positions the brand's unexpected pairings as "Fusion Hummus." The packaging also features Lantana Foods’ signature vibrant colors.

Lantana Foods has announced an exciting brand refresh

According to a press release, the hummus is made with plant-forward ingredients. Below is a breakdown of some of the flavor varieties available:

  • Sriracha Carrot: Creamy white beans are topped with roasted red peppers and apricots for the ideal balance of sweet and spicy
  • Black Bean Hummus: Rich, savory black beans with a spicy corn relish topping that is perfect as a spread or guacamole alternative
  • Cauli Pizza Crust: Featuring a white bean base and savory marinara basil sauce for pizza cravings, conquered
  • Dill Pickle Hummus: A classic hummus topped with diced dill pickles ready to spread on sandwiches or wraps

This new brand perfectly coincides with Lantana's retail expansion across the country.

Deli Market News is on the hunt for the latest happening across specialty, so stay tuned.