Hummus has become a staple category, but shoppers are looking for creative flavor combinations to keep it feeling fresh. Lantana Foods is answering this call with a brand refresh.
"Consumers want healthy, plant-based foods that deliver a full flavor punch and are super easy to incorporate into their daily eating habits," said Megan Trout, Director of Brand Management. "Our fusion hummus checks all the boxes: fun, flavorful, and convenient. Our delicious combinations are unlike any other hummus in the market. We hope our new packaging reflects our passion for these products and helps consumers spot us in the deli."
The new, fully recyclable packaging appeals to sustainability-minded consumers and further positions the brand's unexpected pairings as "Fusion Hummus." The packaging also features Lantana Foods’ signature vibrant colors.
According to a press release, the hummus is made with plant-forward ingredients. Below is a breakdown of some of the flavor varieties available:
This new brand perfectly coincides with Lantana's retail expansion across the country.
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