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The Laughing Cow® Introduces Newest Flavor Creamy Jalapeño; Zach Fatla Comments

The Laughing Cow® Introduces Newest Flavor Creamy Jalapeño; Zach Fatla Comments

Tuesday, March 19th, 2024

The Laughing Cow® cheese wedges remind me of my favorite lunches as a kid. Spread perfectly onto a buttery cracker, my mind could think of no greater snack. Now as an adult consumer, The Laughing Cow is giving me a new, elevated cheese wedge to add to my lunch pail: Creamy Jalapeño—the first new wedge variety in five years.

Zach Fatla, Brand Director of Laughing Cow, Bel Brands USA“The Laughing Cow is constantly seeking new, innovative flavor options for our consumers, and through in-depth consumer research, we found there is a white space in the snack cheese category when it comes to Jalapeño,” said Zach Fatla, Brand Director. “We know bolder, hotter and unique cheese varieties are a top priority for consumers, which is why we are thrilled to be adding a spicy Jalapeño flavor to the delicious lineup of our creamy cheese wedges.”

The new offering is fresh and flavorful, providing the perfect balance of creaminess and spice. The flavor is made with real cheese, contains 2 g of complete protein per pre-portioned wedge, and is a great source of both calcium and vitamins A and D, according to a press release.

For those looking to spice up their snacking occasions, The Laughing Cow released new and simple recipes like the Anything But Ordinary Egg Salad Recipe to bring a heated twist to an Easter classic, and the Spicy Queso Crackers Recipe, a delicious pairing perfect for any basketball tournament watch-party.

The Laughing Cow® is launching its new Creamy Jalapeño flavor—the first new wedge variety in five years

The Laughing Cow Creamy Jalapeño joins the existing lineup of Creamy Original, Creamy Light, Creamy Garlic & Herb, Creamy Aged White Cheddar Variety, Creamy Spicy Pepper Jack Variety, and Creamy Asiago Variety. It is now available at retailers nationwide including Publix, Walmart, Meijer, Albertsons, and more.

And with that, my shopping list becomes a bit longer!

The Laughing Cow®