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Laura Chenel Debuts Cheese and Refreshed Branding at Winter Fancy Food Show 2024; Durae Hardy Comments

Laura Chenel Debuts Cheese and Refreshed Branding at Winter Fancy Food Show 2024; Durae Hardy Comments


SONOMA, CA
Friday, January 19th, 2024

We are living in a cheese-filled world, and I am a cheese girl, which is why I got great excitement from Laura Chenel’s latest announcement. The goat cheese company revealed that it will be previewing its newest fresh goat cheese log along with refreshed branding at the 2024 Winter Fancy Food Show (WFFS) in Las Vegas, Nevada.

Durae Hardy, Brand Manager, Laura Chenel“Our latest creation, Pear, Sauvignon, and Herb is a moment of pure excitement for us,” says Laura Chenel’s Brand Manager, Durae Hardy. “This exceptional goat cheese encapsulates the unwavering commitment of our cheesemaking team’s ability to infuse genuine craftsmanship into a delightful, innovative flavor. Beyond being quite delicious, this log is not just a cheese but an experience—a journey through flavors that are inspired by the beautiful place we call home.”

From January 21–23, attendees of WFFS will get a look at the brand’s new fresh goat cheese log Pear, Sauvignon, and Herb, along with its other selections of fresh and aged goat cheeses, according to a release.

The new artisan-crafted addition was developed in collaboration with the Culinary Institute of America Consulting and was inspired by the taste of Sonoma’s Wine Country. This fresh, creamy goat cheese log is complemented with sweet and earthy ripe pears, the aroma of a bright Sauvignon Blanc, and finished with an herbaceous burst of fresh rosemary. It will be available in stores this Spring.

Laura Chenel revealed it will be previewing its newest fresh goat cheese log along with refreshed branding at the 2024 Winter Fancy Food Show

In addition to this new offering, Laura Chenel will show off a refreshed look with updated brand packaging celebrating the past and present. It highlights the brand’s authentic French cheesemaking techniques, filtered through the landscape and culinary traditions of Northern California.

An evolved color scheme, brand messaging, and back-film elements have been updated to support Laura Chenel's brand recognition while also incorporating elements that emphasize the brand’s values and foundation in Sonoma, California. The new packaging will hit shelves beginning this spring.

To see what Laura Chenel has in store, visit booth #700.

Laura Chenel
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