The baking sector has always been in the throws of a transformation. Innovators like Lily’s, a brand in the forefront of the no-added sugar movement, are constantly reworking the space to include more options for those consumers who love to bake. Recently, Lily’s announced the addition of two new baking chip flavors: White Chocolate Style and Chocolate Salted Caramel.
"Baking or not, we are proud to deliver more baking chip options to consumers for a wide variety of uses," said Seth Monette, Lily's Chief Customer Officer. "Salted Caramel is one of our most popular Lily's Chocolate Bars and an on-trend flavor, and our consumers have been asking for white chocolate style options."
According to a press release, the new flavors are now available on Lily's website and in Whole Foods Market stores nationwide. With less than 2g of sugar per serving, shoppers feel good indulging in a sweet treat.
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The new baking chips have 1g or less of sugar per serving and are made with non-GMO and certified gluten-free ingredients. The new flavors include:
"We are always looking for new, unique baking products for our customers, and are excited to launch Lily's new baking chips at our stores nationwide," said Chris Poling, Global Baking Buyer at Whole Foods Market. "Both baking chips deliver on flavor and are also great for experimenting with a new dessert or recipe."
"Baking chips are often how consumers first experience Lily's, so we are thrilled to introduce these new and delicious offerings into our baking chocolate lineup," added Cynthia Tice, Founder of Lily's. "Our goal has always been to inspire people to live a sweeter life, and in the past couple months our team has been moved by the creative baking we have seen. We continue to listen to our fans and use that inspiration to give them what they need and desire, while still helping to limit overall sugar intake."
The baking sector is always ripe for innovation, and we here at Deli Market News are always thrilled to report it!