“A fresh start for a classic favorite.” This is exactly how Lipari Foods describes the ever-exciting rebrand of its Premo on-the-go sandwiches. With more than 3 million sandwiches handmade annually in over 30 delicious varieties, the brand has solidified itself as a staple in the on-the-go sandwich arena. Now, Lipari Foods is complementing these fresh flavors with a fresh look that embraces a 25-year legacy while welcoming the newest generation of fans.
“With Premo’s re-brand, we are introducing a new lineup of items with over 32 varieties, including our Croissant Sandwiches and a Heat N’ Eat range of products,” shared Isabel Mata, Category Product Manager - Owned Brands. “Croissants are experiencing a surge in popularity, with a notable 17 percent increase in sales within the bakery sector. This trend is likely to be driven by consumers’ growing preference for indulgent yet convenient breakfast and snack options. As convenience continues to be a top priority, consumers are increasingly seeking quick, easy meal solutions that don’t compromise on taste or quality. Our Heat N’ Eat offerings cater to this demand, providing on-the-go meals that require minimal preparation while maintaining great flavor.”
Elevated by a sleek new logo and refreshed packaging, Premo is still the brand consumers love and trust, with revamped offerings to reflect today’s evolving consumer demands.
The all-new Premo menu features exciting innovations like the new Chicken Pesto Sandwich—a savory delight that elevates the classic to new heights. For shoppers who enjoy a touch of buttery flakiness, Premo now offers a variety of croissant sandwiches.
To satisfy all cravings, the rebrand also introduces fun, bite-sized slider varieties, featuring the beloved King’s Hawaiian rolls for a sweet, fluffy twist.
“What sets our products apart in the specialty space is the combination of premium quality, convenience, and unique flavors, especially through our co-branding with King’s Hawaiian—a leader in the bread industry,” Isabel adds. “Each of our offerings brings something special to the table, catering to different tastes and needs while maintaining an elevated experience.”
With its 25-year heritage of delivering on convenience, quality, and flavor, Premo’s new identity reflects its commitment to evolving alongside the needs of its customers.
“The handmade element significantly elevates these products by emphasizing quality and craftsmanship, which resonates with today’s consumers who are increasingly seeking authentic and artisanal food experiences,” Isabel continues. “Handmade products are often associated with higher quality ingredients, and individual batches allow for more control over the ingredients and production process. The overall results are products with better texture, flavor, and taste.”
Click here to see how these “delicious” sandwiches are crafted, and to find out more about the brand's offerings, contact the Lipari Foods team today!
