Give me a D! Give me an I! Give me a P! What’s that spell? DIP! That is what consumers will be doing come February 12 as they adorn their tables with Litehouse® dips for the Big Game. To promote its fresh-forward products, the supplier has launched its LITEHOUSE IN THE HOUSE creative campaign, running all the way up to the Super Bowl.
“At Litehouse, we believe you shouldn’t have to pick sides, and you can root for both a great game and great food,” said Paul Hemingway, Vice President of Marketing and Communications. “Regardless of how you’re celebrating the Big Game this year, Litehouse is IN THE HOUSE, and our Homestyle Ranch is a winning addition to any game day spread and the must-have flavor game-changer.”
A true “W” for all ranch fans out there. The new campaign creative builds on the original LITEHOUSE IN THE HOUSE ad, which debuted in the fall of 2022, extending beyond the field and into the “Ranch Cave.” According to the release, the spots demonstrate one fan’s passion for all things ranch and football, including his rock-and-ranch band, “Captain Ranch & The Celery Sticks,” his super ranch ring (perfect for dipping snacks on-the-go), and more. The videos illustrate how Litehouse products elevate any experience to make the ordinary extraordinary.
In addition, Litehouse is hosting a Ranch Cave Giveaway featuring all the goodies shown in the new videos.
Four lucky ranch dressing fanatics will have a chance to win an assortment of Ranch Cave essentials featured in the ads, including a super ranch ring, a ranch dressing tap, game day swag, and a year’s worth of Litehouse products.
Whether pairing with pizza, wings, veggies, smashed potatoes, jalapeño cheddar chicken tenders, Greek nachos, or other fan favorites, Litehouse is the MVP of any homegate or game day party as it has over 15 varieties of Litehouse Ranch.
To learn more about the campaign, check out the release here.
DMN will be here cheering you on in the lead-up to the Big Game, so don’t go anywhere.