What better way to quarantine than by spending extra time with your family? This is the idea Litehouse has capitalized with its latest partnership and consumer-facing promotion. The company has teamed up with video rental company Redbox® to deliver family night inspiration throughout the month of October during its national “Do Family Night Right” promotion. Litehouse consumer insights recently revealed that while 89 percent of parents agree that the silver lining to stay-at-home restrictions is getting to spend more time with their families, 56 percent of parents said they are running out of new ideas for family night, meaning this campaign couldn’t have come at a better time.
“Our insights indicate that over 50 percent of families eat dinner together at least six nights a week, so every night is an opportunity for families to reconnect,” said Camille Balfanz, Senior Brand Manager at Litehouse. “As families continue to spend more time at home and indoors this fall, the promotion will make Litehouse products and family-friendly activities more accessible and help make life a little brighter for families looking to create meaningful memories.”
To provide busy parents with new ways to make family night fun, Litehouse has partnered with Redbox for an online and in-store campaign that will drive consumers to retail with scratch-to-win game pieces via neck hangers on select Litehouse products. At participating grocery retailers, consumers will have a one in two chance to win a free Redbox movie night for a one-day movie rental at the box or on demand. The partnership brings together the two of the most popular ingredients for family fun, as eight in 10 consumers report watching movies or eating dinner together during family night, according to a press release.
The promotion is also supported by an online resource center with downloadable recipes and family night ideas with new activities launched every Thursday in October. Consumers can also enter a sweepstakes for a chance to win family-friendly kits containing 25 days of activities, with weekly themes ranging from sports to superheroes, featuring arts and crafts supplies, activity sheets, free Redbox movie nights, Litehouse 20 oz. Homestyle Ranch dressing, and other Litehouse family favorites.
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Litehouse products recently earned the “Family Tested Family Approved” award seal, so consumers can trust that its line of creamy dressings, including 20 oz. family-size dressings in an easy-to-use squeeze bottle and 13 oz. dressing jars, have been tested by families, for families, and deliver on consumer expectations and standards.
The in-store campaign will include promotional displays, Redbox scratch-to-win game pieces, and discounted pricing on Litehouse dressings, dips, and caramel and will be supported online with digital advertising, social media, and influencers to increase brand awareness and drive retail sales.
Litehouse dressings are available in the refrigerated produce department at grocery retailers nationwide in an assortment of sizes and formats, including convenient family size squeeze bottles, dip tubs, and glass jars, and pair well with family night favorites like pizza, salad, and tacos.
With this iconic partnership, Litehouse is driving shopper dollars to the fresh and specialty departments, meaning this is one buy-side opportunity you don’t want to miss out on. Keep coming back to Deli Market News as we bring you the industry’s latest.