Loblaw is bringing a new innovation to market with the help of new partners. Teaming up with local Toronto restaurants, the retailer is set to launch its PC Chef™ meal kit direct-to-home delivery service.
"We are in a unique position to support local restaurants, especially during a time when many have been challenged with in-restaurant dining," said Nick Kuriya, Vice President, Loblaw Brands Meal Solutions. "We had the infrastructure and knowhow, all we needed were some fantastic local restaurant partners. We couldn't be happier with our new selection of meals and look forward to delivering a new, in-home restaurant experience to our customers."
Merging new products and relationships, Loblaw’s new offering features fresh, pre-portioned ingredients and step-by-step instructions.
The restaurant kits are featured alongside an expanded assortment of PC Chef Meal Kits which, according to a press release, now includes more than 30 new recipes and a variety of cooking formats, such as 15-minute one-pan meals, Instant Pot™ and slow cooker meals, and heat and serve meals.
"While we've been able to open our restaurant doors once again, supporting local is still more important than ever," said Randall Papineau, Vice President of Growth and Operations at Fresh Restaurants. "Our undeniably crave-able plant-based food has been a staple for downtown Toronto residents for almost 20 years and we're thrilled to partner with PC Chef to bring our plant-based meal kits and recipes into your kitchen."
For shoppers, there is no commitment and no subscription required—a strategy I can personally attest to that will draw people in.
Will this concept soon explode across both the States and Canada? Deli Market News will report back to you as soon as we find out.