Oh, crackers, the one snack that consumers can’t seem to get enough of. As innovation in the category continues to build, more companies are stepping up their game—and beefing up their team roster. Maine Crisp recently added Mark Paradiso as its new National Director of Sales. With over 20 years of experience in the CPG and food industries, Paradiso is a welcomed addition to the team.
In his new role, Paradiso will be responsible for national sales and business development, the creation of a long-term sales strategy, management of existing customer relationships, and building an experienced sales team. According to a press release, he will be integral in helping Maine Crisp reach its goal of becoming a premier manufacturer of delicious and healthy gluten-free crackers ideal for cheese board pairings.
"We are thrilled that Mark is joining us and bringing his extensive experience in the specialty food market to our exciting opportunities," said Michael Ross, CEO. "His strategic approach to business growth, clear understanding of the specialty food market, and commitment to cultivating customer relationships will help us grow the business to meet the opportunity."
Before joining Maine Crisp, Paradiso served as the National Sales Director at Byrd Cookie Company and Bodacious Food Company. During his tenure there, he provided key account management for all sales and promotion planning at specialty retailers, big-box stores, and major grocers, including Walmart, Kroger, Trader Joe's, and The Fresh Market. He also served as the National Sales Manager for Fusion Gourmet, a multi-brand specialty food manufacturer based in Gardena, California.
Congratulations to Mark on this new role!