For MamaMancini’s, marketing has become its focus for growth, and the provider of the prepared foods has tapped an established leader to guide its efforts. Recently, the company appointed Lauren Sella to the newly created role of Chief Marketing Officer, to which she will bring over 16 years of consumer and customer marketing experience.
“As consumer preferences continue to shift toward ready-to-eat, prepared food options with a focus on cleaner, protein-forward items with simple ingredients, the MamaMancini’s family of brands is well positioned to take market share,” said Sella. “I look forward to working to identify creative new ways to propel our family of brands forward, enhance our national reach and deliver innovative products that are in sync with today's consumer lifestyles.”
Sella has a proven track record of achievement in consumer-packaged goods, a release explained. She has driven integrated marketing strategies for an array of prominent brands, including several Mondelēz International brands and General Mills.
Before joining MamaMancini’s, Sella was Chief Marketing Officer of Tate’s Bake Shop—a Mondelēz-owned brand—whose cookies are distributed nationwide. The leader served over 14 years at Mondelēz International in a variety of roles, including Director of Ritz Crackers, and across various confectionary brands.
“I am thrilled to announce the appointment of Lauren Sella as Chief Marketing Officer of MamaMancini’s, representing an incredible first step as we build out a world-class sales and marketing organization to enable the next leg up in our growth trajectory,” said Adam L. Michaels, Chairman and Chief Executive Officer. “In this new role, Lauren will lead the development and implementation of our marketing strategies, brand voice, consumer research and analysis, and marketing communications. In addition, Lauren will spearhead the development and execution of our Mama’s Creations brand portfolio, which launched at IDDBA, the premier trade show in our industry. As we continue to strengthen our existing brands and thoughtfully launch new incremental consumer-driven product innovation, I can personally attest that Lauren is uniquely qualified to pioneer this role given her success in building some of the world's most iconic brands.”
Best wishes to Lauren Sella as she takes on this newly created role!