As operators continue to reopen for business, industry leaders like Maple Leaf Farms are stepping up to aid that process. The protein provider aims to help foodservice establishments reopen this summer with its “Operation Operator” promotion.
“Operators are still struggling to reopen amidst the pandemic,” said Marketing Manager Olivia Tucker. “This rebate is a cost-effective way to introduce duck to their menu, and the expanded program offers additional tools to help generate interest and trial in duck with their customers.”
Designed for restaurant operators and caterers, the promotion runs now through October 1, 2020, and features free case rebates, social media support, webinars, and free face masks.
According to the press release, the promotion focuses on a rebate of one free case of product for every 10 cases ordered of roast half duck, duck breast, confit, or pulled duck leg meat foodservice products. All rebate redeemers will also receive a free Maple Leaf Farms face mask with additional masks available for order.
To help support operators, Maple Leaf Farms is also offering a free targeted social media ad highlighting the restaurant’s duck dish, plus duck take-out recipe guides. The Operation Operator webinar series will be held over the coming months and cover new products, chef tips, and the story behind Maple Leaf Farms duck.
For more information on the program, click here.
We here at Deli Market News are always eager to see the industry helping one another during these times, so stay tuned as we report more on the latest.