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McCormick® Grill Mates® and Life is Good® Announce Grilling Season Collab; Tom Hassell Shares

McCormick® Grill Mates® and Life is Good® Announce Grilling Season Collab; Tom Hassell Shares


BOSTON, MA
Tuesday, May 21st, 2024

Grilling season made easy—that is the vision behind a creative new partnership between McCormick® Grill Mates® and Life is Good®, which have teamed up to launch a new gift bundle sure to elevate the summer grilling season.

Tom Hassell, President, Life is Good®"Life is Good has featured grilling in our graphics for decades," said Life is Good President Tom Hassell. "Our community has always loved spending time outside with family and friends, and a good, old-fashioned barbeque is the perfect way to do that. We're excited to give our customers another reason to gather around a picnic table this summer by partnering with America's number one grilling seasoning brand, McCormick Grill Mates."

The collaboration encourages backyard chefs to "Be a good Grill Mate," blending Life is Good's optimism-forward tees with popular Grill Mates seasonings and accessories to maximize both burgers and family bonds, a press release stated.

McCormick® Grill Mates® and Life is Good® have teamed up to launch a new gift bundle sure to elevate the summer grilling seasonAvailable exclusively on both of the companies’ websites, the kit contains:

  • Grill Mates Montreal Steak Seasoning
  • Grill Mates Roasted Garlic & Herb Seasoning
  • one custom co-branded Life is Good x McCormick Grill Mates tee
  • a "Good Vibes" Life is Good sticker
  • Grill Mates grilling utensils (fork, tongs, and a spatula)

With two of the most popular Grill Mates seasonings up for grabs in the kit, McCormick is elevating its status with consumers as a brand that leads with quality and flavor.

For more brand strategies and collaborations, stay up to date with Deli Market News.

McCormick®
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