As the plant-based market continues to heat up, fast food restaurants are hustling to jump on board. Following suit with its competitors, McDonald’s is the latest chain to announce that it will be debuting a new plant-based platform, aptly named McPlant. Tests of the new burger could be unveiled in some markets around the globe as soon as next year.
"McPlant is crafted exclusively for McDonald’s, by McDonald’s," Ian Borden, McDonald's International President, said at an investor meeting. "In the future, McPlant could extend across a line of plant-based products including burgers, chicken-substitutes, and breakfast sandwiches."
According to an article from USA Today, the new launch comes as part of McDonald’s’ new “Accelerating the Arches” growth strategy that includes a commitment to expand the core menu of the fast-food chain.
This is not the first time that McDonald’s has tested plant-based options. Last September, restaurant chain began testing its P.L.T. burger that featured patties made exclusively for McDonald’s by Beyond Meat. The chain has also unveiled various plant-based products in its restaurants in countries outside of the U.S.
As plant-based offerings have increased across the fast-food market, McDonald’s is making this announcement after competitors like Carl’s Jr., Burger King, and Del Taco have already launched vegan and vegetarian menu options.
While the new McPlant is poised to test in some markets next year, there is still no word if the U.S. will be one of these test markets.
"We are excited about the opportunity because we believe we have a proven, delicious-tasting product," Borden said. "When customers are ready for it, we will be ready for them.”
How will the new McPlant platform transform the McDonald’s menu and contribute to its new growth strategy? Keep reading Deli Market News as we go in search of answers.