The Melting Pot is bringing a coveted luxury experience to the homes of shoppers across the Northeast through the launch of a flavor-forward new fondue lineup. Bringing two new products to the specialty cheese department, the provider is satisfying a rising retail demand.
“Melting Pot saw the opportunity to meet consumers when and where they want, whether it’s dining in a restaurant or eating fondue at home,” said Bob Johnston, Chief Executive Officer of Front Burner Brands. “Whether you are a beginner or expert at fondue, we’ve made it simple to create the best appetizer or meal. Our fresh fondue is pre-packaged perfectly with the right amount of ingredients. All consumers need to do is open the package and warm up any way they choose—stove top, microwave, slow cooker, or in a traditional fondue pot.”
The two newest Melting Pot SKUs include the Classic Fondue—which is a premium blend of fresh aged Gruyère, Raclette, and Fontina cheese—and the Aged Cheddar & Gouda, a blend of fresh aged English Cheddar and Dutch Gouda that is frozen fresh and imported. The products were officially launched this November in the Northeast markets, with plans for further distribution set for 2024.
Earlier this month, the company also launched direct-to-consumer bundles to expand the reach of this tantalizing lineup.
Available through the Atalanta Corporation, the Melting Pot fondue offerings are best placed in the refrigerated specialty cheese section. The versatility of these products allows for creative in-store cross-merchandising applications, such as promoting the varieties alongside refrigerated grocery items like proteins or near popular produce items like apples, pears, broccoli, mushrooms, carrots, and potatoes.
This strategic portfolio expansion caters to a growing consumer demand, as a 2022 Data Essential Consumer Research study identified space for a retail fondue offering in the market.
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