Whole Foods Market shoppers will be graced with a new brand name in the frozen aisle, as the famed Milk Bar is launching its pint-sized ice creams nationwide. Founded by award-winning chef Christina Tosi in New York City’s East Village in 2008, Milk Bar’s new offerings became available on June 1.
“I have dreamed about bringing Milk Bar to the freezer section (the holy grail of the supermarket in my opinion) for nearly a decade. I knew coming in now, we’d need to do more than bend pieces of our finished treats into an ice cream pint. So we toiled and tinkered, taking our favorite flavor profiles and imagining them through ice cream bases, swirls, gobs, fudges, frostings, crumbs, and crunches to create our proudest on-shelf creation yet,” said Tosi. “Our ice creams are meant for the unapologetically indulgent moments and mean serious business, no two are alike. Whether we already have a place in your heart or you’re looking for even more joy and spirit in your ice cream bowl, we got you!”
According to a press release, this launch marks the first time Milk Bar will offer ice cream outside of its bakeries, which have long been known for experimenting with with other frozen treats, from freshly spun, silky-smooth soft serve to milkshakes and more, including its iconic, familiar-yet-unexpected soft serve flavor Cereal Milk™.
Launching just in time for summer, Milk Bar’s ice cream line debuts with four flavors: Birthday Cake, Cereal Milk™, Cornflake Chocolate Chip Marshmallow, and Milk Bar Pie. Tosi and her team took inspiration from the recipes of their signature heritage offerings and reimagined them into a new ice cream form. The results are bold, eye-catching pints that start with a rich base and are jam-packed with unexpected bursts of flavor and loaded with killer textures, from dense ribbons of birthday frosting to salty sweet cornflake crunch.
The pints will be available at additional retailers and online later this summer.
Keep reading DMN for the specialty industry’s latest and greatest.