Heading to the refrigerated milk aisle, Molson Coors is shaking up the category with its latest product. The beverage company is expanding beyond the spirited cans and glass bottles with its Golden Wing Barley Milk.
“The plant-based milk category is growing rapidly, and it’s largely fueled by innovation,” commented Brian Schmidt, the Marketing Manager for Non-Alcohol products. “Whether it’s almond, oat, or barley, innovation is providing alternatives for consumers seeking the benefits of plant-based milk.”
Utilizing an ingredient already well-known to the company, Molson Coors’ latest product consists of five all-natural ingredients, including non-GMO barley stock that comes from the fields of Coors’ barley farmers.
According to the release, Golden Wing has a malty sweetness reminiscent of milk leftover in a bowl of cereal. With a simple ingredient bill of water, barley, sunflower oil, pink Himalayan salt, and shiitake mushroom extract, the milk tastes natural without being overly sweet or astringent. And for fans looking for the Coors in the product, the new Golden Wing pours in a rich khaki color.
“Golden Wing drinkers are consumers who care about what they put into their bodies,” Schmidt continued. “We want to let our ingredients speak for themselves. Golden Wing keeps it simple, delivering on exceptional flavor with barley leading the way.”
To learn more about this breakout product, click here.
Deli Market News will keep an eye on the wire for the latest products hitting shelves.
