Transparency has been named time and time again as one of consumers’ top purchasing priorities, and Mondelēz International listened. The company recently announced a new food transparency program with the Triscuit brand, revealing a data-driven, consumer-centric supply chain transparency pilot to reinforce the company’s commitments to ESG (Environmental, Social, and Governance), including expanded insight into essential ingredients.
“We are committed to understanding and meeting the growing needs and preferences of our consumers, and those needs are evolving to a more holistic sense of well-being and value-oriented purchase decisions. Consumers are demanding more transparency about their food, and are keen to have access to information about where their food comes from and how it is grown,” said Jay Cooper, President, North America Biscuits, Mondelēz International. “This project is an important step forward in our journey to continue providing our stakeholders—and importantly our consumers—an accessible window into that process. We’re excited to test these capabilities with the Triscuit brand here in the U.S. and look forward to expanding our transparency efforts.”
Mondelēz recently piloted a similar project in France, using blockchain technology to allow LU biscuit consumers to trace the journey of Harmony wheat from the field to shelf, a press release stated. Both programs were created in partnership with Connecting Food, a supply chain transparency platform powered by blockchain, to provide third-party traceability advisory and technology services.
Consumers can use their smartphone to scan the QR code found on the front of Triscuit Original 8.5 ounce and Original Family Size boxes. After entering the product’s “best by” date, consumers can view the location of more than 127 farmers who participate in the Unity Gold Farmer Program, and learn more about the wheat’s journey. Via the app, consumers can also access information specific to their particular product, including the wheat harvest year and the baked-on date.
These Triscuit boxes are rolling out over the next several weeks to retail stores across the U.S. and will be available until the fall.
It doesn’t get much more transparent than that! Keep up with the latest and greatest as Deli Market News reports.